Maria caldwell
Friends Real Estate
Maria caldwell
Friends Real Estate
  • Home
  • Sellers
  • Buyers
  • Exclusive Listings
  • Meet Our Team
  • More
    • Home
    • Sellers
    • Buyers
    • Exclusive Listings
    • Meet Our Team
  • Home
  • Sellers
  • Buyers
  • Exclusive Listings
  • Meet Our Team

Our exclusive luxe services

We offer our sellers a simple and cost effective strategy that ultimately creates a home that buyers will love! Our LUXE Pre-Sale Services include Interior Design and Staging Services that are complimentary and always included when we list your home.


Your home is the MOST IMPORTANT marketing tool when listing your property. When your home stands apart from the crowd, it is more appealing to buyers. The result is multiple offers and a higher sales price. 


We work closely with our clients to carefully prepare their home for market, from key interior and exterior upgrades and improvement recommendations, to our LUXE home staging, we ensure that the most critical areas of your home are ready for buyers! 




why pre-sale marketing is critical to a successful sale

Why do some houses sit on the market for months at a time while taking price reductions, while other homes get multiple offers in a matter of days? A home that sits on the market for more than a couple of weeks becomes stale in the eyes of the buyer, and they lose interest and quickly move on to a more desirable house. 


Pre-Sale Marketing emphasizes strategic improvements made to your home in order to appeal to buyers and create a connection between your home and your buyer. Getting your buyers excited to see your home in person is a critical step in the process of selling your home! 


The proof is in the Sale Price! The before and after listing photos below show the dramatic transformation after we installed new flooring, light fixtures and paint. All on a budget! Our team then staged the home and we were ready to go to market. Over 50 showings and 6 offers in a downward market. 


BEFORE AND AFTER

BEFORE: PROJECTED selling PRICE $499,000

BEFORE: PROJECTED selling PRICE $499,000

BEFORE: PROJECTED selling PRICE $499,000

AFTER: LISTED AND SOLD $699,000

BEFORE: PROJECTED selling PRICE $499,000

BEFORE: PROJECTED selling PRICE $499,000

CLIENT TESTIMONIALS

"Maria sold my home in Shingle Springs in 2021 and got me top dollar.  In the months pre-sale, drawing on her considerable experience, she advised me as to where (and where not) to spend money on upgrades to increase value. Under her practiced eye, I spent $50,000 on upgrades that, in the end, increased my home's value by $150,000. She shrewdly priced my home, and I received several offers in the first week of listing." 

— Robert Gipson

"Maria went above and beyond for me in my search for the perfect home in the frenzy of 2021. She did more for me to get my current house than any other agent had ever done previously. She helped me through the whole process and was available to my many questions and concerns. Now I’m looking for a vacation investment property and she is helping again. I’ll continue working with her in the future."

— Carrie Wallace

Connect With Us


CALDWELL + ASSOCIATES

A FRIENDS REAL ESTATE TEAM


Maria Caldwell, Agent  DRE# 02014605   209-628-1794

875  Embarcadero Drive, Suite  2, El Dorado Hills, CA 95762


FRIENDS REAL ESTATE

John Friend, Broker  DRE# 01923817   209-694-7033

90 Big Trees Rd Suite A, Murphys CA 95247



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